The difference in one line
A company website is several pages with a menu: about, services, gallery, contact. The visitor browses it like a store. A landing page is one page with no menu leading away, with one offer and one call to action: leave details, send a WhatsApp message or call.
This difference matters most when you pay for traffic. Someone who clicked an ad for "air conditioner repair in Holon" wants to see air conditioner repair in Holon, not the business's home page. Every extra click they need to find what they searched for is a chance to leave.
When a landing page fits better
- You run or plan a Google or Meta campaign, and want every ad to lead to a page that speaks exactly about its offer.
- You have one main service, or a time-limited offer.
- You want to know exactly how many inquiries came from each channel.
- You need something live fast, without a project of several weeks.
When a company website fits better
- You have many services or products, and clients need to compare them.
- You are building an organic presence on Google across dozens of topics, with content that keeps being updated.
- Your clients check you in depth before getting in touch: history, team, projects.
We build landing pages, not company websites. If what you need is a full website, it is better to say so right now.
And if you need both
Many businesses keep a company website for organic traffic and for people who search for them by name, and separate landing pages for campaigns. It is also the answer for a business with several services: a page per service, and every ad leads to its own page. A package of three pages (₪767 a year) or nine (₪1,522.20) was built exactly for this.
Want to know what such a page must include? What a landing page is, and what it must include.
Five questions before you decide
- Where will visitors come from? Mostly from ads: a landing page. Mostly from searches for the business name: a website.
- How many things do you sell? One service fits one page. Ten different services need a website, or several separate pages.
- What should the visitor do? If the answer is "leave details", a landing page is built exactly for that.
- Who will update the content? A live website needs ongoing updates. A landing page is updated when the offer changes.
- How will you know it worked? On a landing page the measure is simple: how many inquiries came, and from which ad.
A quick comparison
| Landing page | Company website | |
|---|---|---|
| Goal | One action: an inquiry | Getting to know the business |
| Structure | One page, no menu leading away | Several pages with a menu |
| Fits | A paid campaign, a focused service, an offer | Broad organic search, a range of services |
| Measurement | Inquiries per ad | Traffic and engagement across the site |
More guides
- A landing page for your business: prices, styles and ordering
- How much a landing page costs, and what you are actually paying for
- What is a landing page, and what must it include to convert
- Landing page examples, by industry and design style
- 20 design styles for a landing page
- Building a landing page for your business: what to know before you start