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Building a landing page for your business: what to know before you start

Professionals and small businesses usually come to a landing page for one of two reasons: they are starting to advertise on Google or Meta, or they want one tidy link to send clients on WhatsApp. Either way the goal is the same: that whoever comes in gets in touch.

Who a landing page suits

  • Field service providers: renovation, plumbing, air conditioning, moving, clearance. A client searching right now wants a phone number or WhatsApp, not a website.
  • Clinics and therapists: a page per treatment, with a clear process and a meeting calendar.
  • Consultants and firms: lawyers, accountants, appraisers and financial advisors, where trust is the decision.
  • Businesses with an offer or a launch: a focused page for a limited period.
  • Businesses that serve businesses: one clear offer to a business client, with a form that goes straight to the CRM.

How long it takes to build a landing page

With us: you pick a style, fill in a brief, and the page is ready within an hour or two. The brief itself takes a few minutes. It is a promise we measured before we wrote it, on real builds in the system.

The time that really depends on you comes after the page is ready: the page waits for your approval, and if you asked for changes it goes back to the build. Up to three revision rounds are included. What shortens the process more than anything else is having the materials ready in advance.

What to prepare

  1. A logo in good quality. The page's colors are derived from it.
  2. Real photos of the work, the team or the place. Stock photos look like everyone else.
  3. One offer: exactly what the page sells, and to whom.
  4. Where the inquiry goes: e-mail, a WhatsApp number, a phone, or a CRM.
  5. Testimonials with the name of the person, if you have any.
  6. A street address, if you want a map on the page.

Common mistakes on a small business's landing page

  • Trying to say everything. A page that shows every service confuses. A page per service is better.
  • A phone number without a link. On a mobile phone, a number you cannot tap is an inquiry that will not arrive.
  • A long form. Every field that is not essential is one more reason to give up.
  • Leads that go to an inbox nobody reads. Check that every inquiry reaches a person who answers it, and fast.
  • Advertising without tracking. Without a conversion tag you cannot know which ad brought a client, and the budget goes by guesswork.

Connect the page to your advertising

A landing page does its best when it is connected to tracking. On every page of ours you can connect GA4 and Google Ads, so every inquiry through the form, WhatsApp or a call is recorded as a conversion, and the campaign learns which clicks bring clients. The leads themselves are sent to the e-mail addresses you set, and can be pushed to your CRM through a signed webhook.

How much it costs

Price per year, launch price until November 26
PackageIncl. VATBefore VATPrice from November 27
One landing page₪259.60₪220₪696.20
3 landing pages₪767₪650₪1,168.20
9 landing pages₪1,522.20₪1,290₪1,994.20

VAT included, with hosting and maintenance for the whole subscription. Full details in how much does a landing page cost.